Kuna. Crypto Exchange Platform

Kuna is a new generation Crypto Financial Platform that gives customers the essential freedom of capital with no borders. Kuna allows users to exchange, convert and to make payments in both fiat money and cryptocurrency.

problem

Improve product metrics (Sign Up Rate, Customer Retention Rate, MAU, DAU, LTV, Average Session Length). Revamp the visual style of all products to align with the company's innovation goals and core principles.

solution

Based on research findings, we proposed the following solutions: Optimizing the Sign-Up and Onboarding Flow: Simplified the sign-up process by reducing the number of required steps. Integrated visual cues and prompts to guide new users through onboarding. Added value propositions at key touchpoints to increase conversion. Improving Engagement Features: Introduced personalized dashboards based on user behavior to increase relevance and engagement. Implemented in-app notifications and guided tutorials to improve user retention. Enhanced reward systems for recurring users to drive loyalty. Revamping the Visual Style: Updated the design system to reflect the company’s innovative goals, focusing on modern, sleek UI elements while maintaining usability. Unification of the visual language across iOS, Android, and web platforms to create a cohesive brand identity.

Sign-Up Rate: Increased by 25% within the first two months after launch.

Customer Retention Rate: Improved by 18%, with a notable drop in churn rates.
MAU/DAU: Saw a 22% increase in active users.
LTV: Increased average user lifetime value by 15%.
Average Session Length: Grew by 30%, indicating higher user engagement.

Through data-driven design decisions, a complete visual style overhaul, and usability improvements, the project successfully revitalized the product experience for the crypto trading platform. The result was not only improved product metrics but also a visual identity that resonated with the company’s innovative direction.

year

2020-2024

timeframe

4 years

tools

Product Strategy, UI/UX, Design system, Brand Guidelines, Analytics, Customer Development